The Sport Information Resource Centre
The Sport Information Resource Centre
Speeding rowing boat with motion blur to accent speed.

Data-driven decision-making: Easy as 1, 2, 3

In 2017, The Economist boldly published that data, not oil, was the world’s most valuable resource (Parkins, 2017). Sport organizations produce more data than most organizations, ranging from athlete training and performance tracking to business-related information, such as memberships and participation data (Hayduk, 2020). National and provincial/territorial sport organizations (NSOs and PTSOs) are producing and collecting data on many aspects of their operations, but often underusing these longitudinal data sets. These organizations also face extremely complex decision-making environments, with member […]

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