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Athletes competing in a wheelchair racing event

Actions speak louder than words: Non-verbal communication in sport

Communication is most associated with purposeful, verbal interactions. However, a big part of how we communicate in life, and sport, is non-verbal (Mehrabian, 2017). For example, simple acts of eye contact or body language are just as important than the exchange of words. In fact, experts assert that 93% of communication is non-verbal (Lapakko 2007). In this blog post, we’ll explain why non-verbal communication is important in sport. We also provide evidence-informed tips to help coaches improve their non-verbal communication […]

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