Revenue Generation in NSFs #2 - Developing a Sponsorship Program
Webinar Date: Tuesday, October 28, 2014
Dr. Norm O’Reilly, the Richard P. and Joan S. Fox Professor and Chair of the Department of Sports Administration at Ohio University and Senior Advisor with TrojanOne, will lead a session on developing a sponsorship program in an NSF. A valuable first step for NSFs looking to build a sponsorship program and a great reality check for those active in the market, the session will cover the basics of a solid sponsorship program, informed by both industry experience and cutting edge research in sponsorship marketing.