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Social Media

Sport and social media are now irrevocably intertwined with fans actively engaged with their favourite athletes and sport teams on a regular basis. The World Cup is currently being touted as the biggest social media event ever with millions of fans tweeting, posting and commenting on each live game. It changes so quickly that it can be difficult for sport organizations, coaches and athletes to keep up. With this increased accessibility, it’s important to be aware of the many potential pitfalls and not-to-be-missed opportunities available for your sport organization.

This issue SIRC has compiled information on social media training for athletes, developing a social media policy, how to leverage social media for your next sport event and how to increase fan engagement.  

      • Which social media platforms are essential for a sport organization?
Feature Articles

Social Media Training for Athletes

Whether you’re a decorated Olympian/Paralympian or your career is just getting started, you can benefit from social media. Unfortunately, many athletes lack the time and knowledge to benefit from this new medium. That’s why we’ve assembled a guide to help you navigate social media easily and efficiently.

... Read more »

Supplementary Articles

Socialympics: How Sports Organizations and Athletes used Social Media at London 2012

Social Media Study: Student Workbook

Developing a Social Media Policy

As nonprofits turn to social media, policies to govern their use have become the new frontier. A good social media policy provides clear guidelines as to what staff should and shouldn't do when posting and interacting with the community. What’s involved in creating one? A good social media campaign or engagement strategy can help your organization fulfill its mission. There are many examples of nonprofits using these tools successfully for everything from fundraising and volunteer recruitment to building awareness on sites such as Facebook, Twitter, and LinkedIn. But there are also examples of organizations that have encountered pitfalls along the way to an effective social media presence. How do you avoid such a fate?

... Read more »

Supplementary Article

Creating a Social Media Policy for your Sports Organization

Staff Use of the Social Media Policy 

Leveraging Social Media for your next Sport Event

Today, there is a plethora of social media platforms and each platform has a massive and active user base that members turn to find out what is happening within their circle. Reviews, opinions and comments have become important and people are now using them to figure out whether an event is worthwhile. If other people (friends and contacts) refer to an event favourably on social media, the chances of getting more attendees who are genuinely interested in it will increase significantly.

... Read more »

Supplementary Links

Creating a Social Media Buzz Around Your Next Event (VIDEO)

Six Lessons for Powerful Event Social Media 

Spectator Engagement

The sports industry and social media have seamlessly come together to communicate directly with fans, expand marketing operations for sport franchises, and build an athlete’s identity and fan following. Social media has taken the sports industry to a new level, where information and statistics can be spread rapidly on a real time basis and give fans, franchises, and athletes the ability to generate discussion like never experienced before. Although the newspaper and news television industries still exist, applications such as Facebook, Twitter, and Instagram give fans real-time status updates on sporting news, stats, and athlete activities.

... Read more »

Supplementary Article 

How Sports Fans Engage With Social Media (INFOGRAPHIC)


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SIRC members have access to SIRC librarians and we are pleased to share some of your questions.

Dear SIRC:

Q: Which social media platforms are essential for a sport organization?

A: It is no longer a question of why should an organization use social media, but how should they use it. With social media the possibilities are endless. Social media allows for ...

... See Response »

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SIRC is pleased to be able to share the attached articles from the SIRC Collection with you. Please note these articles represent the views of the authors and not necessarily those of SIRC.

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