Social Media Coordinator - ParticipACTION

Post date: Mar. 8, 2018

Application Deadline: Mar. 22, 2018

Position Start Date: Apr. 1, 2018


Position Summary:

Reporting to the Director of Marketing, the Social Media Coordinator is responsible for writing, creating, posting, and optimizing content across ParticipACTION’S social media and digital platforms on a day-to-day basis. As a creative and nimble team member, the Social Media Coordinator strengthens ParticipACTION’s brand presence by continuously identifying creative methods of engagement and strong community managementThe ideal candidate has excellent writing skills, a keen editorial mind, and an eagerness to innovate, experiment and explore.

Position Responsibilities

Community Management Activities

External Communities:

  • Write and schedule posts for all public-facing social media platforms based on content calendar.
  • Generate original content for various initiatives and promotions, aligning with brand voice and character (visual production skills are an asset).
  • Manage social media platforms such as Twitter, Facebook, Instagram, LinkedIn, YouTube and Pinterest.
  • Take initiative to build stories around ParticipACTION and its offerings that intrigue new audiences.
  • Measure and report on performance of all social media marketing campaigns and assess against goals (ROI and KPIs).
  • Manage relationships with third party social media vendors.
  • Garner support of social media influencers and host community-building activities to build on the organization’s brand and presence in social media.
  • As the first responder on digital platforms, provide quick responses to inquiries via social media, ensuring excellent customer service and consistent brand experience for all followers.
  • Proactively manage risk and escalate concerns as required.

Internal Communities:

  • Write and schedule posts for ParticipACTION’s closed digital communities within our online workplace wellness program.  
  • Generate and deliver original content to support the program curriculum.
  • As the platform’s first responder, ensure excellent customer service and encourage all users to regularly engage.

Research and Social Media Strategy

  • Stay abreast of industry trends, topics and best practices to procure high quality social media content that positions ParticipACTION as an industry leader.
  • Collaborate with the marketing team to improve channel strategies to generate brand awareness, drive traffic, and increase engagement.
  • Partner with internal team members to drive social media content that aligns with the organization’s current and upcoming projects and priorities.
  • Develop and execute on cross-channel social campaigns in accordance with organization’s direction.
  • Develop monthly social media strategy that aligns with the organization’s communications and marketing strategy, scoping out topics, content, timelines and platforms.
  • Develop and execute organization’s digital influencer strategy.

Qualifications and Skills

  • Degree/Certificate in Marketing, PR/Communications or Journalism or related field.
  • 3+ years of experience in social media or community management.
  • Exceptional communications skills, both verbal and written with proven experience in writing for social platforms.
  • Working knowledge or keen willingness to learn online analytics and advertising tools (e.g. Hootsuite, Facebook Ads Manager, Google Analytics).
  • Working knowledge of Adobe Creative Suite is also an asset.
  • Social personality and genuine love for relationship-building.
  • Reflects a positive ParticipACTION attitude and a healthy company image.
  • Demonstrates a high degree of professionalism and integrity with a high attention to detail.
  • Demonstrates the ability to lead by example in area of expertise through positive behaviour, fostering learning, motivation and enthusiasm from the team.
  • Ability to bring clarity to unclear situations through strong problem-solving ability or seeks direction when needed.
  • Ability to write and speak in French is an asset.

We thank all applicants for their interest, however, only those selected for an interview will be contacted.



Type of Position: Full Time
Employment Type: Employee
Salary Range: 

Contact Details

Contact Name: Nadia Bowser
Location: Toronto
77 Bloor Street West
Toronto, ON M5S 1M2
Contact Phone: 905.709.1236 ext 107
Contact Fax: 905.709.3815
Contact Email: 
nadia@maxpeoplehr.comApply by Email