Honour Our Game' Campaign Launched by Indigeous Development Committee
March 13, 2018
Canadian Lacrosse Association - Honour Our Game’ Campaign Launched by Indigenous Development Committee
OTTAWA, ON - The Canadian Lacrosse Association’s Indigenous Development Committee (IDC) is proud to launch the Honour Our Game campaign, which will see the helmets of athletes and officials from across the country adorned with an Honour Our Game sticker beginning with the 2018 season.
The promotional campaign, which was made possible thanks to the generous financial support of the Canadian Lacrosse Foundation, will look to help positively promote the sport of lacrosse’s values and acknowledge its Indigenous roots and history.
“As the Chair of the Indigenous Development Committee, I wanted to help create a positive promotional campaign for the sport of lacrosse nationwide,” said Rusty Doxtdator. “It was through a committee brainstorming session that we came up with the Honour Our Game slogan, and the logo, which encompasses four important elements, was develop from there.”
The Honour Our Game image has four crucial components:
· The first component is the slogan “Honour Our Game”, which promotes respect, reverence, and veneration to the game of lacrosse.
· The second component is the Canadian Lacrosse Association logo, which honours modern-day lacrosse and the CLA's continued governance across Canada.
· The third component are the eagle feathers, which acknowledges lacrosse’s Indigenous roots. Moreover, the feathers signify strength, power, and respect, all of which are crucial elements to the game of lacrosse.
· The fourth component is the double-ringed circle, which elicits the principles of community, fraternity, and equality, as well the conglomeration of past, present, and future by encapsulating lacrosse's Indigenous roots, along with the CLA and the IDC's vision of the future of our sport.
Member Associations will distribute these stickers to their clubs and teams in the coming weeks. A letter detailing the campaign and the elements of the logo will be included in each package so that coaches can explain the meaning of the sticker, and the importance of recognizing the Indigenous roots of the game, to their players.
“My involvement with the Indigenous Development Committee has helped me understand that while lacrosse was part of my DNA growing up in Six Nations, there are Indigenous communities throughout our great country where the sport is not revered in the same manner, added Doxtdator. “Our hope is that by getting participants of all ages involved with this campaign - from the peanut division kids to the Senior A guys - we can help shed a light on the important role that Indigenous people have played in our sport.”
For more information on the Honour Our Game campaign, visit www.lacrosse.ca. We also invite everyone to share photos of their stickers, or of other ways they honour the game of lacrosse, by tagging @LacrosseCanada on Twitter and using the hashtag #HonourOurGame.
About the Canadian Lacrosse Association
Founded in 1867, the Canadian Lacrosse Association (CLA) is the governing body responsible for all aspects of lacrosse in Canada. Our organization is comprised of 10 Member Associations representing nearly 85,000 individual participants, including coaches, officials, and athletes of all ages and abilities. The CLA's mission is to honour the sport of lacrosse and its unique nation-building heritage, by engaging our members, leading our partners, and providing opportunities for all Canadians to participate. We strive to accomplish this while adhering to our core values of health, excellence, accountability, respect and teamwork. The CLA oversees the delivery of numerous national championships and the participation of Team Canada at all international events sanctioned by the Federation of International Lacrosse (FIL). The CLA is proud to be affiliated with partners that share the same vision and values, including our corporate partners - New Balance Athletics, Warrior Sports, NormaTec Recovery Systems, Westjet, and Baron Rings - as well as our funding partners the Government of Canada, the Coaching Association of Canada, and the Canadian Lacrosse Foundation. For more information on Canadian Lacrosse Association and the sport of lacrosse, visit our website at www.lacrosse.ca and follow us on Facebook and Twitter.
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For more information, please contact:
Communications and Marketing Coordinator
Canadian Lacrosse Association
Phone: 613-260-2028 ext. 302