Creating a Safer Sport Environment with the Rule of Two

Creating a healthy and safe sport environment, both on and off the field of play, will benefit all participants. Whether you’re a coach, administrator or parent, we all have a role to play in making sport a fun and rewarding experience. This three-part blog series will provide tools and resources to strengthen safety and ethical values in sport by introducing the Responsible Coaching Movement (...Read more

Concussion in Sport - Translating Evidence into Action

From playgrounds to international podiums, millions of Canadians participate in sport every day. While the health and social benefits of participating in sport far outweigh any potential risks, there are risks of injury. Whether you’re a coach, administrator, parent or athlete, we all have a role to play in ensuring sport is as safe as possible, and in the event of an injury, that athlete...Read more

National Health and Fitness Day – June 2, 2018

The National Health and Fitness Day Act was passed in 2014, designating the first Saturday in June as National Health and Fitness Day (NHFD). NHFD is intended to draw attention to declining rates of physical activity and increasing rates of preventable illness, and ultimately encourage Canadians to reap the benefits of active living. This year, more than 350 communities across the country have...Read more

Beyond Results: Building Fans through Strategic Communication

While professional teams and leagues have teams of media relations and social media professionals dedicated to maintaining a presence for their fans year-round, most amateur sport organizations have one or two individuals who handle communications and marketing off the sides of their desk. Far too often, the people tasked with promoting athletes and teams are fixated on results - posting the...Read more

Leading the Way: Working with LGBTQI2S Athletes and Coaches

The International Day Against Homophobia, Biphobia and Transphobia (IDAHO) is held annually on May 17 th to celebrate sexual and gender diversity. This year’s global theme is “Alliances for Solidarity” which is appropriate for our work in Canada to make sport more welcoming for those who identify as lesbian, gay, bisexual, trans, queer or questioning, intersex and two spirited (LGBTQI2S). The...Read more

Using membership data to inform decision-making: A Sport Management Approach

In sport, data is commonly used to asses and improve an athlete or team’s performance; however, the usage of membership data to inform decision-making at the National, Provincial/Territorial or club level is still relatively unexplored. Membership data can be program or demographic information that relates to athletes, coaches or volunteers. Some sport administrators tend to make decisions based...Read more

Strategic Planning - Creating your Blueprint for Success

In entrepreneurial circles, there’s a well-known book entitled “E-myth Revisited” by Michael Gerber in which a startling statistic is shared. Of the roughly one million new businesses that open in the United States every year, only 4% of those businesses make it to year ten. According to Michael Gerber’s research, successful companies and organizations that make it to year ten have something in...Read more

Managing Pain in Endurance Sports

Endurance athletes need to persevere through pain in training and competition. According to Kent University’s Samuele Marcora “our mind is what dictates our physical limits”. Exhaustion is not caused by muscle failure, but by the conscious decision to disengage from an endurance task. According to Marcora’s psychobiological model of endurance performance, perception of effort - the conscious...Read more

Using Sport to Accomplish Social Change

Have you heard the term Sport for Development and wondered what it means? Sport for development (also referred to as S4D and used interchangeably with sport for social change or sport for social objectives) involves tapping into what sport can do “intentionally” to address a range of community priorities, including community building, reduced youth criminal behavior, health promotion, Indigenous...Read more

Authentic Leadership – Tips for Becoming the Leader You Want to Be

Becoming a leader that others look up to is a goal worth pursuing . Authentic leadership is a form of leadership that transforms people, organizations, communities, and the world. Think about the great leaders you admire most. Chances are, these leaders maintain key positions within organizations because they are trusted, respected, and admired. They communicate clearly and authentically, relying...Read more